This global competition, ran by the Chartered Institute of Marketing, is designed to give university students real-world experience for their first professional role in marketing. It is open to postgraduate and undergraduate students in their second or third year of study.

In teams of two or three, students apply their learning to a real-life marketing challenge set by a charity, enhancing their employability and practical marketing skills.

The challenge

There will be two separate challenges for undergraduate and postgraduate students, with each challenge having its own final. And pay attention to this – those who make it through to the virtual final will be able to pitch their ideas to a panel of marketing experts.

Five teams from each category will make it through to the final and have the chance to showcase their talents on 15 March 2024. It is important to note that the Pitch competition does not allow postgraduate and undergraduate students to be on the same team.